A few weeks ago I asked "Who Wants A FREE Gift Card?" The generosity was a combination of - a "thank you" to my readers - and - an experiment on consumerism. You may be surprised by the results. Let me first announce the winner of the FREE gift card before I get too tangled in the tests. And …
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Win A Free $25 Gift Card!
A few weeks ago I played in a work-related softball game, which I haven't done in years. My deteriorating eyesight always prevented me from partaking in any softball games. The thought of me in the outfield - ball getting lost in the lights - and ball finding my face - never seemed appealing to me. …
The Psychology of Free (Finale)
If you have been following The Psychology of Free Series, I thank you. I have learned so much over the past week regarding companies offering freebies that I want to throw up. In order to prevent any potential projectile vomit, the series comes to a conclusion today. How’s that for a fancy …
The Psychology of Chic-Fil-A (Part Free)
It couldn’t have been any more perfect. I’m getting ready to write my third installment to the Psychology of Free Series and the example I was going to use struck again. I have given you examples of the new Freemium Model, and now it’s time to touch on the more traditional Cross-Subsidy Model. Who …
The Psychology of Free (Part Deux)
Now that we have learned what free is, let’s take a look at how companies are using free. There are primarily two different ways companies can afford to offer goods and services for free. The first is the “Freemium” Business Model, which I will discuss further today. The second (more traditional) is …
The Psychology of Free (Part One)
If I were to write an E-book called “101 Things To Do With 1 Hour and 33 Minutes,” I highly doubt watching the video I assigned for homework would make the list. I think it’s safe to assume 90% of you clicked on the link and 100% of the 90% closed the link after realizing how long the video was. If …
