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The Qwikster SNAFU

Business · September 22, 2011

It’s not every day I receive an email from a CEO. I used to get messages from Roger Goodell updating me on the progress (or lack-there-of) of the NFL labor talks. Before Roger was texting me on the reg, the last “contact” I had with any CEO’s was when I randomly crashed into this article: The Sexiest CEOs Alive. The only face I find sexy on that list is Greg Norman. The man is a shark.

The CEO that emailed me today didn’t make the list. The way he has recently run his company (into the ground?) has actually been the opposite of sexy. He’s turning a lot of people off.

Can you guess who?

The email was from Reed Hastings, co-founder and CEO of Netflix. For a split second I thought he was writing me directly because of the informal nature of it.

He began, “I messed up. I owe everyone an explanation.” You can read the full message here.

If you’re too busy to read yourself, he announces that Netflix is actually dividing into 2 companies. Its DVD mailing will operate under the name Qwikster while Netflix will continue to stream. (I would’ve preferred “The Stream Team” or “I Streamed a Stream”).

I wasn’t as upset as those that commented on the blog post (some actually funny). Sidenote: Go to any Rap video on youtube and try to comprehend what’s being said in the comments.

In a day where most companies are acquiring other companies, I found it odd that this one was splitting in half. (In other news: there will be four mega-conferences coming soon in college sports). A big welcome to Syracuse and Pittsburgh.

Who knew that SNAFU was actually a dirty acronym?

Filed Under: Business Tagged With: netflix, qwikster

A Blinkin

Hunter, aka A. Blinkin, is the blogger behind Funancials. His experience in banking, lending, payments and investments has earned him the title of "Personal Finance Guru." In addition to helping people with their finances, Hunter enjoys crunchy tacos, open mouth kisses from his 2 baby boys and writing in third person.

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Hunter, aka A. Blinkin, is the blogger behind Funancials. His experience in banking, lending, payments and investments has earned him the title of "Personal Finance Guru." In addition to helping people with their finances, Hunter enjoys crunchy tacos, open mouth kisses from his 2 baby boys and writing in third person. Read More…

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