As your business starts succeeding, you should look at what the next level is. This can encompass a whole range of things, from moving out of the house and into a real shop, or even just making your existing business look more professional and function more streamlined. Whatever the case, here are …
Business
Does Size Matter?
It’s an age-old question. Women dream it, while men dread it. Even though the answer is known, the question continues to be asked. Does size matter? When we’re talking modern-day business – size certainly matters. Our economy has always placed an emphasis on growth. More and more, bigger and …
US Government Lays Off 30,000 & Charges $5 Fee
Bank of America announced it will begin charging certain checking accounts a $5 fee for debit card usage. They are actually late to the party as other larger banks (Wells Fargo, Suntrust, Chase) have already announced they’ll be giving away feebies. Most consumers will immediately become outraged …
The Qwikster SNAFU
It’s not every day I receive an email from a CEO. I used to get messages from Roger Goodell updating me on the progress (or lack-there-of) of the NFL labor talks. Before Roger was texting me on the reg, the last “contact” I had with any CEO’s was when I randomly crashed into this article: The …
The Psychology of Free (Finale)
If you have been following The Psychology of Free Series, I thank you. I have learned so much over the past week regarding companies offering freebies that I want to throw up. In order to prevent any potential projectile vomit, the series comes to a conclusion today. How’s that for a fancy …
The Psychology of Chic-Fil-A (Part Free)
It couldn’t have been any more perfect. I’m getting ready to write my third installment to the Psychology of Free Series and the example I was going to use struck again. I have given you examples of the new Freemium Model, and now it’s time to touch on the more traditional Cross-Subsidy Model. Who …
The Psychology of Free (Part Deux)
Now that we have learned what free is, let’s take a look at how companies are using free. There are primarily two different ways companies can afford to offer goods and services for free. The first is the “Freemium” Business Model, which I will discuss further today. The second (more traditional) is …
