How exciting was that Superbowl? Could anyone have written a better script? The greatest quarterback of all time...making the greatest comeback of all time...in the greatest championship game of all time! And can we also proclaim Lady Gaga's bungie jump/mic drop/cannon ball combo the greatest …
mental accounting
Don’t Be a Victim of Mental Accounting
I primarily work from home. Due to a "lack of commute," I don't get to listen to morning radio like I used to (not the biggest loss). This morning, however, allowed me the pleasure of beginning my day with a little disc jockey. The local country radio station plays a game where they have a prize …
Are You A Mental Accountant?
I hope most of you have had a chance to read my previous article about The Legend of the Man in the Green Bathrobe. If you haven't, go back and read it. It's a prerequisite for continuing this post. I anticipated what the responses would be in the comments before they came rolling in. I assumed …
